Rocio Montoya Pereyra

B2B marketing seems to be dominated by stock photos, vague slogans and structured presentations. While we understand the use and practicality of these communication materials, we have noticed that audiences…

When starting any B2B marketing campaign, having a clear Ideal Customer Profile (aka ICP) in mind is crucial. We are talking about those accounts you want to reach, the ones…

A new quarter is starting, you have a new product coming out, or you are looking to start businesses in a different region. You need to determine the best channels…